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Stand for Justice! Take the Fizz out of SodaStream!
|Rally to boycott SodaStream at Macy's, Downtown Crossing, Dec. 20, 2012|
SodaStream manufactures home beverage carbonation devices on stolen Palestinian land.
SodaStream says its home beverage carbonation products are “eco--friendly” But there is nothing friendly about the destruction of Palestinian life, land and water resources!
SodaStream products are manufactured in an Israeli settlement, Ma’aleh Adumim, which stretches from East Jerusalem to the Jordan River Valley and effectively disconnects Ramallah and Bethlehem – two of the largest Palestinian economic centers in the West Bank. There are over 500,000 settlers leaving in at least 120 settlements and 100 outposts, many built on private Palestinian land. All settlements are illegal according to International law. Read more about SodaStream from the Israeli human rights organization B’Tselem.
The SodaStream plant (a.k.a. SodaClub) pictured at right is located in the illegal Mishor Edomim Industrial Zone, which is part of the illegal settlement, Ma’aleh Adumim, in the West Bank.
Don’t be fooled: SodaStream products are shipped through their facility in Israel and are marked as “Made in Israel,” when in reality they are made in occupied Palestine.
Until a just peace is achieved in which Palestinians and Israelis have equal rights regardless of their ethnicity and religion, conflict will continue to boil in the region. By supplying Israel with $8.2 million in military aid each day, the US is implicated in Israel's widespread human rights abuses and violations of international law (like the contiuous expansion of Jewish--only settlements).
What can you do to help?
You can do your part to bring peace to the Middle East, and Middle East, and redirect millions of dollars to vital human services like education and health care. One way to do this is to refuse to support companies that do business in Israeli settlements. We ask you to:
- Refuse to buy SodaStream products, and ask your friends & family to do the same.
- Educate local managers of stores that sell SodaStream products about where they come from and what that means. In addition to local, independent stores, retail chains that now carry SodaStream products in the Boston area include Target, Staples, Bed, Bath & Beyond, Best Buy, Macy’s, Walmart, Costco, Kohl’s, Sears, Home Depot and JC Penney. When you buy anything from these stores, give the cashier the “Don’t Stock SodaStream” card. (Ask us for the card!)
- Although stocking decisions often are made at far--away corporate headquarters, local managers can make a difference if they speak up!
Contact: Jewish Voice for Peace--Boston and the American Friends Service Committee. For more information on how to get involved, email firstname.lastname@example.org